TMARC is a mobile consumer engagement company that executes brand campaigns aligned to brand objectives.
Campaigns that are based in USSD as the primary channel of interaction utilise the *120* USSD range.
These campaigns are charged at a rate of 20c / 20sec and are for the account of the campaign participant.
Further to creating mobile campaign mechanics for campaign participants, TMARC also re-engages with consumers through SMS.
SMS communications are delivered to consumers/campaign participants that have opted in to receive communications from the relevant brand.
Consumers are afforded the opportunity to Opt-Out of receiving communications and this is catered for by informing the consumer/campaign
participant of the dedicated opt-out USSD string in every SMS communication sent.
The Opt-Out USSD string is *134*159#. This USSD string carries no cost for the consumer/campaign participant and ensures that
they receive no further communication from the brand.